The Borough of Highlands wants to mandate that any elected official, official, employee, agent, representative, and volunteer must include a disclosure on any post to the Highlands, New Jersey Facebook page (which there actually isn’t one, there is a Highlands, New Jersey Facebook Group – you can tell by the word groups in the url) OR any other social media site (pretty loose scope).
The proposed disclosure shall read “the following is a statement, comment or posting of [your name here] only and does not represent an official statement, comment or posting on behalf of the Borough of Highlands.”
A few things here:
a) All of the things that need to be accomplished in Highlands: Flood mitigation, Town Hall & PD station repaired, Tax stabilization, Attracting businesses to Bay Ave, and they chose this as a priority?? Really?
b) The proposed resolution is so broadly written it opens the door to selective enforcement, which in I’m guessing was purposefully done.
c) It appears to be another way to gag residents. First they limited the amount of time you have to ask questions in a council meeting. Now they are trying to legislate how you communicate on social media.
d) If their assertion that people are getting “confused” because Highlands is in the title of the social media site, then ask the social media site owner to disclose its not an Official Highlands Borough Social Media site. I know this should be obvious already to anybody going to the said page/groups etc. But some people apparently get easily confused. This Blog has a facebook page. (You can tell because it has the word “page” in the url) and its always had in the header “Personal Blog”)
f) Another potential way to handle it would be to have “officials” put a disclaimer up when they are posting “official” business. This way its a much narrower scope, easier to enforce and doesn’t force 1/2 the town to write a disclosure when they post anything anywhere. Have you ever volunteered for anything in town, ever? Well then my fellow resident, you would be considered a volunteer under this proposed resolution.
g) The disclaimer doesn’t fit in a Tweet – (which is only 140 characters), what happens there?
h) Its on the Highlands Agenda for Wednesday Night’s Council Meeting at 8pm HES. If you feel like this is a joke and want our elected officials to spend more time fixing our town, getting grants and stabilizing taxes, you might want to come and speak out. (But do it in 3 minutes or less.)
i) This resolution seems to be counter productive. If you volunteer you’re not allowed to post on social media with out disclosure, and if you post on certain outlets, you can’t volunteer. Here are some of the social media outlets that could be considered if you ever volunteered and post on:
Instagram (You want to post a pic of Twin Lights, make sure you disclose that’s your pic and has nothing to do with the Town.)
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