According to this weeks Business Insider, Fashion Trucks are popping all over America. In Highlands a few days a week, you’ve probably noticed Penelope’s Traveling Boutique either by Huddy Park or by Vets Park. American Mobile Retail Association (AMRA) told BI that there are about 500 fashion trucks spread across all 50 states. They began popping up four years ago, but the trend has exploded in the past year as new entrepreneurs learn from the successes and failures of the movement’s pioneers.
Part of the business idea’s appeal is the low-cost of entry, and not having to go through the traditional mercantile processes that a traditional store front would. So the risk is lower.